Prof. Kshitij Awasthi is Associate Professor in Strategic Management area and Coordinator, Centre for Public Policy at IIM Lucknow. He obtained his doctoral degree from IIM Bangalore. His current research interests are in public policy, corporate governance, and micro-entrepreneurship. His research has featured in reputed global and national journals like the Business & Society, Asia Pacific Journal of Management, Economic and Political Weekly, Development Policy Review, The Economic Papers, International Social Science Journal etc. He has been actively involved in consulting and advisory with several government departments in areas of planning, economic growth and sustainable development. He is recipient of CK Prahlad Prashasti, 2022 and Distinguished Paper award from Academy of Management, USA, 2016. Recently, his research paper on Health belief and Women education in India, published in ‘The Economic Papers’ was awarded the best paper for year 2022 by The Economic Society of Ausralia.