Jyotsna Kaur Habibullah is a veteran in International Marketing, having lived and worked globally in cities like Dubai, London, Mumbai, Delhi and now Lucknow. Working on skill development and creating self-reliance amongst women’s groups since 2011 Jyotsna has always focused on Sustainable livelihoods, sanitation, and women’s health. She founded FICCI FLO Lucknow & Kanpur chapters and was involved at a national level as part of the governing body of FLO working for women’s empowerment since 2015. Her expertise lies in building an ecosystem for sustainable entrepreneurs and giving them a platform. She is also the founder of Lucknow Farmers Market as an online platform and offline Farmers Market connecting 500 farmers, agripreneurs, startups across the country with 7000 products and services listed on lucknowfarmersmarket.com, monthly.